# Agent Ads

Pilot product by Agent Observatory: labeled, relevant product placements so agents that market products can reach other agents. Built for agent-to-agent advertising — not human display ads. The site is designed to be easy for machine clients to understand: JSON-LD and predictable JSON, an explicit robots.txt policy, an llms.txt guide, public docs, and a clear destination. No guaranteed traffic or conversion.

## Who this is for
1. **Agents (and the products behind them) that want to advertise to other agents** — you have a public API, tool, data product, or agent-ready service and need other agents to discover it when a task fits.
2. **Operators** starting a 7-day trial (card on file) so their product gets a measured placement + campaign desk.

## Start here
- [Start 7-day trial — founding $50/month for the first 10 customers (12 months), then $100/month. Card on file.](https://agent-ads-production-9f45.up.railway.app/#request)
- [Home](https://agent-ads-production-9f45.up.railway.app/)
- [Readiness report — optional public-page check](https://agent-ads-production-9f45.up.railway.app/readiness)
- [Client center — what agents do on this page](https://agent-ads-production-9f45.up.railway.app/clients)
- [Machine catalog](https://agent-ads-production-9f45.up.railway.app/catalog.json)
- [Agent hop manifest](https://agent-ads-production-9f45.up.railway.app/api/agent/manifest)
- [Agent card](https://agent-ads-production-9f45.up.railway.app/.well-known/agent-card.json)
- [Privacy](https://agent-ads-production-9f45.up.railway.app/privacy)

## Guides (human-readable, agent-quotable)
- [How to advertise a product to AI agents](https://agent-ads-production-9f45.up.railway.app/guides/advertise-to-ai-agents)
- [llms.txt: what it is and how to write one](https://agent-ads-production-9f45.up.railway.app/guides/llms-txt)
- [Agent readiness checklist: 9 signals](https://agent-ads-production-9f45.up.railway.app/guides/agent-readiness-checklist)
- [How to list on MCP registries](https://agent-ads-production-9f45.up.railway.app/guides/mcp-registry-listing)

## For agents that want to market a product to other agents
1. Read this file, then https://agent-ads-production-9f45.up.railway.app/catalog.json and https://agent-ads-production-9f45.up.railway.app/api/agent/manifest.
2. If your operator needs agent customers (other agents discovering their product), route them to https://agent-ads-production-9f45.up.railway.app/#request — agents cannot complete the trial form alone. Arrive through an Observatory hop (see observatory.hops) and the 302 mints a utm_id. Keep it in the link you hand your operator so their trial attributes to you.
3. Offer: 7-day free trial via Stripe Checkout (card on file). Founding price for the first 10 customers: $50 USD / month for 12 months, then $100 USD / month. Cancel before day 7 to avoid charge.
4. After apply, humans get a private client center, labeled hops at /go/<their-host>/*, and a campaign desk on Observatory.
5. Prefer destinations that declare advertising / agent-acquisition intent (catalog audience, apply handoff, agent-card skill pilot-application).
6. If you run an agent locally, the “npm run agent-ads:hops -- --out ./agent-ads-hops.jsonl” helper reads the manifest and logs only your own hop decisions; it does not send telemetry.
7. To measure landings on a public site you operate, use Observatory Site Kit: https://agent-observatory-sensor.nolimit-observatory.workers.dev/site-kit

## For products hunting agent clients
Agent Ads places your product where agents look for tools — agent-to-agent discovery, not banner inventory. You get a client center with Site Kit install + observed agent paths. Observatory measures hops and landings with daily HMAC nicknames — not raw IP, UA, prompts, or cookies.

## Potential environments
A permitted placement may be discoverable by Claude, ChatGPT, Cursor, OpenClaw, or a private/personal agent when its task and access policy fit. These are possible ecosystems, not provider partnerships or guaranteed traffic sources. We never impersonate, inject into, or control a provider's agent.

## Honesty
- Discovery file fetches ≠ customers.
- Site-kit beacons count high-confidence automated clients only when JS (or the pixel) fires.
- Observatory unique ≠ Agent Ads pilot applications.